Aashif started with a familiar problem: you have funnel data, you want to understand performance, and Power BI already gives you a native Funnel visual. The issue is that a funnel shape on its own rarely answers the question people actually ask in a review meeting: What is breaking, and what should we fix first?

So Aashif designed his own funnel experience.

Instead of relying on the default chart, he used DAX to generate HTML and CSS and rendered it as a custom layout. The funnel becomes the headline, but the real work happens underneath it:

• Each stage includes a clear drop count in red.
• Right below that, the report lists the top reasons people did not make it through.
• The leading reason is emphasized, the rest stay muted. You get the point quickly without losing the detail.

He also made the view honest about context. A simple channel selector (Organic, Paid Ads, Email, Referral) changes the whole page, including the title. That matters because funnels do not fail in one universal way. The same process can break for different reasons depending on how people arrived. This design makes those patterns visible without extra navigation or digging.

Even the styling choices pull their weight. The bold text is reserved for the numbers that drive decisions. Color is used with restraint: progress, loss, and background information each has a clear role.

Why this helps

• You see the funnel and the explanation in one place, which cuts down the usual back and forth.
• Stakeholders can move from “what happened?” to “what do we do next?” in the same view.
• Channel filtering turns a generic funnel into a set of specific problems you can actually act on.

Bringing this approach into your own reports

Aashif built this using HTML inside Power BI. If you want to create similar custom layouts with a dedicated visual, HTML VizCreator lets you render HTML and SVG generated by your DAX measures directly on the canvas. That means you can design visuals that match your story, not just the shapes available in the default pane.